"No longer off-season pale" tracking high-end liquor inverse municipal price increases

[food industry network] July originally for liquor sale off-season, but maotai, wu liang ye etc high-end liquor in succession inverse municipal price increases. According to reports, the national multiple territory forest.i such phenomena, such as shenzhen court 53 degrees from flying maotai retail price has risen to 858 yuan 898 yuan, up 40 yuan, or about 5 percent; Changsha on ordinary pack wuliangyie 52 degree has risen up to 40-50 yuan.

Throughout all over the country, and recently, liquor city high-end varieties in 40 - probably bottle prices between 100 yuan, or about 5 per cent - 10% in between. Ming for liquor sale off-season, prices are rising, inverse city and reason? After the price of wine, who would benefit? Season before the season in price, price and how will the trend?

"No longer off-season pale" tracking high-end liquor inverse municipal price increases

High-end liquor inverse municipal price reason discrimination

Through the media reports we learn that, for high-end liquor inverse city reasons for the rise, enterprise, dealers, sales terminals, consumers, onlookers, industry experts etc with different view. The author will various possible reasons presented in this, hoped for readers can then educes own judgement.

 cost

Relevant dealers mentioned, earlier this year for drought in southwest southwestern guizhou maotai: RenHuai county (MaoTaiZhen, wu liang ye: sichuan yibin) liquor of enterprise caused cost pressures. Because of the drought, guizhou and sichuan province and for severe disaster area, therefore, water plummeted, sorghum and wheat yield resulted in liquor-making raw material liquor rising costs.

Experts point of view: these high-end liquor MAO margins 90.17%, can achieve almost cost for liquor-making enterprise little impact on, so the price is unlikely to is caused by raising the cost.

 source nervous said

The nationalmany maotai, wu liang ye and other high-end liquor dealer shows that these recent best-selling brand supply of goods is very popular, and many dealerships has goods-stopping. Wine less, price nature gao, a dealer mentioned.

Experts point of view: due to the famous annual output is limited, now is the summer in July and August, and Mid-Autumn festival and National Day etc season begins by, the enterprise knowingly control shipments is reasonable, it could be in for the upcoming season for preparation.

 marketing tool said

There is a suspicion that any enterprise hopes its best-selling products perennial, don't want to cent what off-season, peak season. However,

The fact is annual sales subject gap is very clear, in busy season, enterprise are certainly need not worry, but once you enter the sales in off-season, production, management involves of each link, will want to do something to improve sales profit. So, prices very likely is a kind of excellent marketing method, using consumer fear prices continues to heat up, chase high commodity psychological to profitability.

Experts point of view: according to the market rules and Chinese liquor consumption habits, liquor in a whole year has discretion different sales within the curve, photonsof off-season and peak season. While Chinese liquor marketing strategy seems to have off-season hype prices a operation gimmick, 09, 2008, 07 years would have appeared high-end liquor price, but this year the inverse city also appeared, say so, completely possible is a high-end liquor enterprises have a kind of idiomatic marketing method.

 market firm said

"Break goods, prices, or people want to buy and can afford bai", someone face high-end liquor in succession inverse municipal price said. Officials, politicians, elite, upstart, rich dmc2, the somebody else to buy, a bottle of wine a long a few money? High-end liquor market firm ah. There are many people in this matter show so attitude.

Experts point: at present, the Chinese liquor consumption is in the transition from low to high, is expected to 2010 high-end liquor market scale can reach 850 billion yuan. High-end liquor market really strong, and a stable growth trend. So, the market for high-end liquor especially the best-selling brand small prices have completely, the affordability of basic won't affect sales.